FAV, celebrated as "The Best Entertainment-Based Activation Agency in Indonesia," under FAB Indonesia, has consistently pushed the boundaries of consumer engagement through its dynamic activation strategies. Specializing in creating immersive experiences, FAV’s latest endeavor, Lintas Resonan 2024, stands as a testament to their innovative approach.
Lintas Resonan is not just another music festival; it's an intimate and exclusive music event designed to bring musicians and fans closer together. With a capacity of just 300 people per show, the event provided a unique opportunity for deep, personal connections between performers and their audience, something rarely experienced in larger, more commercial festivals.
The 2024 edition marked the debut of Lintas Resonan, a groundbreaking series that showcased collaborative performances by some of Indonesia’s most talented and influential musicians. The lineup included the eclectic Danilla Riyadi, the dynamic Barasuara, the evocative Perunggu, the experimental Efek Rumah Kaca, and the soulful Sore. Each artist brought their own distinctive sound to the table, and together, they created a sonic experience that was both familiar and refreshingly new.
FAV was instrumental in every aspect of the event, from conceptualization to execution. The agency collaborated closely with Wendi Putranto, a veteran of the music, media, and concert industries with over 25 years of experience. Known for his pivotal role in the success of M Bloc Space, Wendi curated the musician lineup and designed the performance flow to ensure each collaboration resonated with the audience in a profound way.
Lintas Resonan 2024 was more than just a series of concerts; it was a platform for experimentation and exploration. The event encouraged musicians to step outside their comfort zones, resulting in performances that defied genre conventions and delighted audiences. This collaborative spirit was a key theme throughout the series, as artists combined their talents to create something truly special. The series took place across five cities— Greater Bandung, Cirebon, Karawang, Semarang, and Tangerang Selatan—reaching a total audience of 3,373 people. Each city hosted a unique lineup of performances, with highlights including the collaboration between Danilla and Perunggu in Bandung, the synergy between Sore and Barasuara in Semarang, and the experimental blend of Efek Rumah Kaca and Barasuara in Tangerang Selatan.
The musicians themselves echoed this sentiment. Maul Ibrahim of Perunggu expressed his excitement and nervousness about collaborating with more established acts, while Iga Massardi of Barasuara highlighted the invaluable learning experience that comes from such collaborations. Danilla spoke about the joy of exploring genres outside her usual repertoire, and Cholil Mahmud of Efek Rumah Kaca noted the creative boost that comes from working with other artists. Awan Garnida of Sore added that the experience of creating something new through collaboration was deeply fulfilling and hoped that the audience would share in that excitement.
FAV together with creative partners have masterfully crafted Lintas Resonan to be a catalyst for both musicians and audiences to venture beyond their comfort zones, igniting new creative possibilities. The event's ambition was to encourage a broader exploration of musical innovation, setting the stage for a lasting impact on Indonesia’s music scene. The debut of Lintas Resonan was a monumental success, underscoring FAV's unparalleled expertise in entertainment activation and solidifying its position as a trailblazer in the industry.
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About FAV:
Based in Jakarta, FAV is an innovation-led and tech-driven activation agency. With services spanning from corporate and sponsorship events, PR & roadshow activities, and virtual experiences, the agency has worked with a multitude of clients namely Heineken, Hyundai, Mead Johnson Nutrition, Samsung, LG, Grab, and Gudang Garam, among others.
FAV is part of FAB Indonesia, one of the largest and fastest growing creative business platforms in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia.
Learn more about Fav: https://www.instagram.com/fav.indonesia/
For more information, please contact:
Pricillya Gracia
Account Director - FAV Indonesia
e: pricillya.claudia@favum-id.com
p: +62 877-7179-7765