In a bold move to reinvigorate its brand presence among younger households, Rinso, with the creative prowess of Foniks and the on-ground expertise of FAV, launched its latest campaign featuring the vibrant King Nassar as the brand ambassador. The campaign aimed to shake off the perception of Rinso as a brand only for older generations, positioning it instead as a must-have for the youth.
The launch took place at the SCTV Karnaval, a lively event held on August 10-11, 2024, at Taman Kota Kuningan in Jawa Barat. This event, known for its concert and product bazaar, provided the perfect backdrop for Rinso to introduce its new, more affordable product line, SensiFresh. Designed specifically to meet the needs of a younger audience, these products offer enhanced fragrance and value, directly addressing the competition from other brands perceived as more youth-oriented.
Foniks, recognized as a “trendvertising” agency, orchestrated the entire activation. They also collaborated with their sister company FAV, ensuring flawless execution on the ground. This collaboration showcased the dynamic capabilities of both agencies under the FAB Indonesia umbrella, highlighting their capacity to deliver 360-degree marketing services.
The Rinso activation at the SCTV Karnaval not only created awareness but also encouraged trial and market penetration, setting the stage for Rinso to reclaim its position as a market leader, now with a renewed appeal to younger consumers.
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About Foniks:
Foniks is a trendvertising agency that helps brands solve marketing problems through creative ideas, targeted media placement, and influential communities. Foniks believes true integration goes beyond just making great ads, focusing on amplifying the message and fostering brand advocacy.
Learn more about Foniks: https://www.instagram.com/foniksid/
For more information, please contact:
Iwet Ramadhan
Managing Director of Foniks
About Fav:
Based in Jakarta, Fav is an innovation-led and tech-driven activation agency. With services spanning from corporate and sponsorship events, PR & roadshow activities, and virtual experiences, the agency has worked with a multitude of clients namely Heineken, Hyundai, Mead Johnson Nutrition, Samsung, LG, Grab, and Gudang Garam, among others.
FAV is part of FAB Indonesia, one of the largest and fastest growing creative business platforms in the region, comprising more than 40+ companies and 1000+ best talents across the creative industry in Indonesia.
Learn more about Fav: https://www.instagram.com/fav.indonesia/
For more information, please contact:
Pricillya Gracia
Account Director - FAV Indonesia
e: pricillya.claudia@favum-id.com
p: +62 811-1683-151