By leveraging the power of scent, businesses are tapping into the subconscious mind of consumers, creating memorable brand experiences, and ultimately influencing purchasing decisions.

Having integrated such strategies for notable brands, Marketing-Interactive spoke with our very own Sucy Rondonuwu, General Manager at Fav , to shed light on the implementation of scent marketing for marketing success.

“Scent plays a crucial role in setting the tone and evoking desired emotions, amplifying the impact of the experience and creating a lasting impression that lingers in the minds of the consumer,” shares Rondonuwu.

Read the full article here.